Why we built Rally

Creator programs are how the fastest-growing companies grow now. Running one still means spreadsheets, DMs, invoices and never enough content. We built Rally so one person can run a program that used to take a team: AI agents do the busywork, and AI creators make the content.

Ananya, on YouTube
Ava, on TikTok
Maya, an AI creator

What we kept seeing

The same problems, in every program we looked at

  1. 01

    Programs ran on spreadsheets

    Briefs in docs, deliverables in DMs, views in screenshots, and payouts in a sheet someone rebuilt every month. The work grew with every creator added.

  2. 02

    Content never kept up

    Ads need new creative every week. Creators post a few times a month, and every hook worth testing meant another brief, another wait and another invoice.

  3. 03

    One viral post, then nothing

    A post took off and there was no way to make more like it. By the time a new brief went out, the trend that carried it had moved on.

  4. 04

    Paying creators was its own job

    Tax forms, currencies, invoices and back-and-forth about what was owed. Creators waited to get paid, and the best ones moved on.

  5. 05

    Nobody could say what a post earned

    Views lived on one platform, signups in another, revenue in Stripe. Without attribution, budget followed the loudest posts, not the ones that sold.

  6. 06

    The busywork never stopped

    Chasing late posts, answering the same questions, checking every video against the brief. Someone had to do it, every day, for every creator.

Content that never runs out

Rally's AI content factory turns a brief into a finished UGC video ad: hooks scored on what's trending, a script, voice-over, shots and an edit. An AI creator from the library makes it, with the same face and voice every time, or your own creators work from the same brief.

  1. Brief
  2. Hook
  3. Script
  4. Voice-over
  5. Shots
  6. Edit and captions
  7. Variants
  • Maya Chen, an AI creatorAI
    Maya Chen

    Upbeat productivity nerd, films in a bright kitchen

  • David Okafor, an AI creatorAI
    David Okafor

    Calm engineer at a home desk, explains things once

  • Sofia Reyes, an AI creatorAI
    Sofia Reyes

    Energetic founder who films from the car and the couch

  • Liam Walsh, an AI creatorAI
    Liam Walsh

    Gym-first wellness guy, chest-up selfie framing

  • Priya Nair, an AI creatorAI
    Priya Nair

    Warm teacher voice, films at the dining table

  • Marcus Lee, an AI creatorAI
    Marcus Lee

    Streetwear creative, films walking the city

  • Hannah Berg, an AI creatorAI
    Hannah Berg

    Minimalist in a Scandinavian flat, measured and precise

  • Jamal Carter, an AI creatorAI
    Jamal Carter

    Big laugh, kitchen-table dad energy

  • Chloe Bennett, an AI creatorAI
    Chloe Bennett

    Bright, polished lifestyle creator, films by the window of a sunny flat

  • Jake Morrison, an AI creatorAI
    Jake Morrison

    Clean-cut tech-savvy guy, films at a cafe table between meetings

A library of AI creators

Ten ready-made AI creators, each with a look, a voice and a setting. Adopt one in a click, or create your own.

Remake what's trending

Trends shows the UGC working in your niche. Remake any post with an AI creator, keeping the hook that made it work.

Reviewed like any creator

Every ad lands in your review queue with a Pep score, then posts from Rally or exports for your ad accounts.

See the content factory

The best programs already work this way

The people running them said it before we did.

  • “You're not building a contractor list - you're building a community.”
    Tanay Kothari
    Co-founder and CEO, Wispr Flow
    Source
  • “Start small. 10 people who are deeply engaged and motivated to build a community together with you versus 100 people who are less engaged makes a world of difference.”
    Ben Lang
    Early community lead, Notion
    Source
  • “You want to be able to have them tell your story, but in their voice.”
    Grant Lee
    Co-founder and CEO, Gamma
    Source
  • “I am very passionate about enabling creators to have more time to dedicate to their creative passions through systems.”
    Danielle Ito
    Global Influencer Lead, Notion
    Source

So we built the system

Eight launches in five weeks: one place for briefs, content, tracking and payouts, with AI doing the work in between.

2026

  1. Rally

    Programs, branded creator portals, bounties and global payouts in one workspace.

  2. Tracking

    Every click, signup and sale tied back to the post and the creator that drove it.

  3. Pep

    An AI program manager that drafts briefs, answers creators and chases late posts.

  4. AI content factory

    AI creators turn a brief into finished video ads: hooks, script, voice-over, shots and the edit.

  5. AI creator library

    Ten ready-made AI creators with their own look and voice, ready to adopt in a click.

  6. Rally MCP

    Claude, ChatGPT, Codex or Cursor can run your program, with approvals kept for people.

  7. Trends

    The UGC working in your niche right now, ready to remake with an AI creator.

  8. MCP for creators

    Creators connect their own agent to see what's due, what they earned and what to post.

Where we're going next

A program that runs itself between your approvals: briefs that go out on their own, content that's ready before the deadline, and payouts that match what every post earned.

See what's new
Rally

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