Rally Startups

Accelerate your startup growth

Launch your creator program and reward the people helping you grow. Get 40% off your first year.

AI programs
Gamma
ElevenLabs
HeyGen
Runway
Productivity programs
Notion
Granola
Developer programs
CodeRabbit
Papermark
More programs on Rally templates
beehiiv
Polymarket
Superpower
Medal

Launch today, scale with confidence

Everything you need to launch your program, run it with Pep, pay creators and grow, from day one.

Plan

Scale for Startups

Every Scale plan feature to launch and grow your creator program.

View all plans

Launch and engage

  • Up to 500 creators
  • 5 programs
  • Bounties, milestones and benefits
  • Custom domain and embed SDK

Rewards and payouts

  • $15K creator payouts/mo
  • 4% payout fee
  • Creator referral rewards
  • Tax forms handled

Pep and AI content

  • Pep, your AI program manager
  • 200 AI Studio generations/mo
  • 5 AI creators
  • 60 AI ads/mo

Operate and support

  • 100K tracked events/mo
  • REST API and webhooks
  • MCP for your agent
  • Priority Slack and email support
October 2026
Mon26Tue27Wed28Thu29Fri30
Year 1

40% discount

Your first year includes Rally's full Scale plan, so you can launch with the right tools from day one.

$135$225per month, billed yearly

October 2027
Tue26Wed27Thu281 yr!Fri29Sat30
Year 2

20% discount

Your second year keeps you on Scale with discounted pricing as your program grows.

$180$225per month, billed yearly

The creator program stack for startups

Everything startups need to recruit creators, reward what works and track what drives revenue.

Apply now

Flexible reward structure

Pay per post, per view, per signup or per sale, for a month or for the customer's lifetime.

Learn more about Flexible reward structure

1-click global payouts

Pay every creator in their own country and currency. No spreadsheets, invoices or tax forms to chase.

Learn more about 1-click global payouts

Your portal, in your product

Creators apply, get briefs and see earnings in a portal with your branding, on your domain or embedded in your app.

Learn more about Your portal, in your product

Checked before they're paid

Rally reads each post's public numbers and flags inflated views before a payout is approved.

Learn more about Checked before they're paid

Creator referral rewards

Pay creators for bringing in other creators, once the new ones post and perform.

Learn more about Creator referral rewards
Only on Rally

A program team of one

Pep briefs creators, reviews drafts and follows up, and the content engine turns your best posts into ads. One founder can run what used to take a hire.

A new brief every week

Pep drafts each week's brief from what worked, you approve it, and it goes out to every creator.

Learn more about A new brief every week

Drafts reviewed for you

Pep checks every draft against the brief and writes the creator notes, so you only see posts that are ready.

Learn more about Drafts reviewed for you

Ads from day one

Test hooks with AI creators before your first creator posts, and keep the winner running.

Learn more about Ads from day one
Notion
“Start small. 10 people who are deeply engaged and motivated to build a community together with you versus 100 people who are less engaged makes a world of difference.”
Ben LangEarly community lead, NotionSource

Program eligibility

Rally for Startups is for early-stage companies launching their first creator program.

Apply now
  • Founded less than 5 years ago

    For early-stage companies that are still building their first creator program.

  • Your company is funded

    You've raised from investors or an accelerator and are ready to grow with creators.

  • Fewer than 15 employees

    For lean teams that want to launch and run a serious program without a dedicated hire.

  • Someone to own the program

    Pep does the day-to-day, but someone on your team approves briefs, posts and payouts.

  • New to Rally

    For new customers only: you haven't been on a paid Rally plan before.

Start where great programs began

Launch from a template modeled on the creator programs of the fastest-growing companies, then make it yours.

Frequently asked questions

Who can apply?

Funded companies founded less than five years ago, with fewer than 15 employees, that haven't been on a paid Rally plan before.

How can I apply?

Fill in the form at the bottom of this page. It takes about a minute, and we'll reply to your work email.

What if our company is larger than 15 employees?

Apply anyway and tell us about your team. If Startups isn't the right fit, we'll suggest the plan that is.

What happens after the first year?

Your second year stays on Scale at 20% off, so the price steps up gradually as your program grows.

What happens after the program?

From the third year you're on the regular Scale price, $2,700 a year, or any plan you choose. Nothing about your program changes.

Join Rally for startups

Apply today and launch your creator program on Rally, with Pep running it from week one.

  • 40% off Scale for your first year
  • 20% off for your second year
  • Every program template
  • Pep, your AI program manager
  • AI creators and AI ads
  • Priority Slack and email support
All fields are required