For consumer apps

UGC that turns into installs and ads

Rally recruits creators, pays them for the views and installs their posts drive, and runs the best ones as Spark and Meta ads.

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AI programs
Gamma
ElevenLabs
HeyGen
Runway
Productivity programs
Notion
Granola
Developer programs
CodeRabbit
Papermark
More programs on Rally templates
beehiiv
Polymarket
Superpower
Medal
Overview
Last 30 days
Revenue
$48,210.00
Oct 1Oct 31
Tasks
Confirm pending payouts2
Review new applications3
Review submitted posts4
Brand dashboard
Approve creators, review content and pay out, all from one workspace.
Learn more about Brand dashboard

Creator programs aren't one campaign. They're a channel.

Rally is the AI operating system that runs it end to end: briefs , content , tracking and payouts, all in one place.

It's fast. It's on-brand. It runs every month.

Because one viral post isn't a program. A system is.

Always-on UGC, every month

Launch a creator program in minutes. Rally keeps briefs going out to dozens of creators and pays them for posts, views and installs.

Explore programs

Any reward, any mix

Pay per post, per thousand views, per install, or on retainer, and combine them in one program.

Learn more about Any reward, any mix

Always-on briefs

New briefs go out every cycle, and creators reply, revise and post in one thread.

Learn more about Always-on briefs

Start from a template

Copy the structure of a program you know, tailored to your brand by AI.

Browse templates about Start from a template

Pay for views you can trust

Views are counted from the platform, not screenshots. Pay per thousand with a cap, add milestone bonuses, and leave out the views your own ads bought.

Per thousand views, capped

Set a rate per 1,000 views and a cap per post, so a viral video pays well without breaking the budget.

Learn more about Per thousand views, capped

Bonuses at milestones

Add tiers on top, like $50 at 100K views and $250 at 1M, paid once each tier is reached.

Learn more about Bonuses at milestones

Only organic views count

Views from paid boosts can be left out, so you never pay a creator for reach you bought yourself.

Learn more about Only organic views count
Wispr Flow
“You're not building a contractor list - you're building a community.”
Tanay KothariCo-founder and CEO, Wispr FlowSource

Effortless creator payouts

Rally works out what every creator earned, handles their tax forms, and pays them anywhere. You click approve.

1-click global payouts

Pay every creator in their own country and currency, with no spreadsheets or invoices to chase.

Learn more about 1-click global payouts

Tax compliance included

W-9, W-8BEN and 1099 forms are collected and filed for you.

Learn more about Tax compliance included

Built-in invoicing

Every payout comes with an invoice, for your finance team and for the creator.

Learn more about Built-in invoicing
GB flagNew creator sale
Revenue$40.00
Commission$8.00
US flagNew post published
Creator@ava.makes
Views12.4K

Battle-tested infrastructure for creator programs

Rally tracks every post, click and sale your creators drive, and pays them out on whatever schedule you choose.

Gamma
“You want to be able to have them tell your story, but in their voice.”
Grant LeeCo-founder and CEO, GammaSource

Your brand, front and center

Creators join, learn and get paid in a portal that looks like your company, not ours.

Your own domain and brand

Run the creator portal on your subdomain, with your logo, colors and copy.

Learn more about Your own domain and brand

Embed it in your app

Drop any portal module into your product with one script tag, no separate signup.

Learn more about Embed it in your app

Live in hours, not weeks

Start from a template, connect Stripe, and invite creators the same day.

Read quickstart guide about Live in hours, not weeks

Reward content that performs

Pay creators for views, not promises, with bonuses and earning caps you control. Built for UGC and creator campaigns that run every month.

Learn more about bounties
@lucasbuildsTracking views
Get rewarded for TikTok views
0 of 100,000 views
12:41
The productivity setup that changed my mornings
Ananya Iyer
0 views • 6 hours ago

Built on bounty playbooks from

ElevenLabsHiggsfieldPolymarketMedalLovable
App attribution

Credit every install to the right creator

Creators share their link and their code. When a user signs up with that code, your app tells Rally, and every install and purchase after it is credited to that creator.

Read the tracking guide about Credit every install to the right creator

Codes that survive the store

The app store drops web links. A creator's code entered in onboarding still credits the right person.

One call from your backend

Send installs, signups and custom events like a first workout with your API key, and Rally pays them.

Once per user, then every purchase

Each user pays out once per reward, and later in-app purchases credit the same creator through the sales API.

Notion
“Start small. 10 people who are deeply engaged and motivated to build a community together with you versus 100 people who are less engaged makes a world of difference.”
Ben LangEarly community lead, NotionSource
Amara Nwosu
US flagUnited States
Top creator
92 match
AI sourcing

Creator discovery

Find the right creators, not just any creators. Rally searches Instagram, TikTok, YouTube, LinkedIn and X for people who already reach your audience and invites the best ones for you.

Pep

Meet Pep, your program manager

Ask for anything in plain language. Pep drafts briefs, answers creators, reviews posts, and moves ad budget to what is working.

Explore Pep
Learn more about Briefs that write themselves
Learn more about Creator follow-ups, automated
Learn more about Ads that optimize themselves
“I am very passionate about enabling creators to have more time to dedicate to their creative passions through systems.”
Source
NotionDanielle ItoGlobal Influencer Lead, Notion
Content engine

Your AI content factory

Turn briefs and trends into scripts, hooks and finished videos with human and custom AI creators.

Explore content
Learn more about Content factory
Learn more about Trends
Learn more about One calendar
Wispr Flow
“The moment we see a video hitting 1M+ views in the first day, we extract that exact script and send it to every creator.”
Tanay KothariCo-founder and CEO, Wispr FlowSource
Creator ads

Your best posts, running as ads

Turn your best posts into Spark and Meta ads, test hooks against each other, and let Pep move budget to the winner.

Explore ads about Your best posts, running as ads

Spark Ads, with the creator's handle

Creators hand over a Spark code from their portal. The ad runs from their account, so it keeps their handle.

Learn more about Spark Ads, with the creator's handle

Test hooks before anyone films

AI creators turn one brief into several hook variants, so you know what to brief your creators on next.

Learn more about Test hooks before anyone films

Budget follows what converts

Pep watches every ad and suggests what to pause or scale. It acts on its own only where you allow it.

Learn more about Budget follows what converts
Tracking

From views to installs and revenue

Verified views from every platform, then clicks, installs and in-app purchases, attributed to the creator and the post that drove them.

Explore tracking
Learn more about Conversion tracking
Learn more about Real-time analytics
Learn more about Native Meta and TikTok ads

Set up with one prompt. Paste it into Cursor, Claude Code or Codex and tracking is live.

Agents and MCP

Your AI agent can run your program, 24/7

Connect Claude, ChatGPT, Codex, Cursor or any MCP client. Everything you can do in Rally, your agent can do.

Read the MCP docs
Learn more about Every tool, one connection
Quickstart about Connect in one command
Learn more about Approvals stay with people
Developers

Infrastructure that fits your stack

A tracking snippet, a REST API, webhooks and embeddable components, each set up with a prompt to your coding agent.

Explore the docs
Learn more about Embeddable portal
Learn more about Tracking in one snippet
Learn more about Real-time webhooks

Audit log for every change by people, agents and API keys. CSV exports for every table.

Connect the tools you already use

Payouts through Stripe, communities in Slack and Discord, publishing to every platform, and ads on Meta and TikTok.

Explore integrations
  • ADS

Consumer app questions, answered

Do you read installs from the App Store and Google Play?

No. Your app tells Rally: when a user signs up with a creator's code, your backend sends an install or signup event with that code, and Rally credits and pays the creator.

Can we pay per view?

Yes. Pay a rate per 1,000 views with a cap per post, add bonuses at view milestones, or both. Views are pulled from the platform, not reported by the creator.

Do views from our own ads count?

Only if you want them to. View rewards can count organic views only, so a post you boost doesn't pay its creator for the reach you bought.

How do we run creator posts as ads?

Connect your Meta and TikTok ad accounts. Creators hand over a TikTok Spark code from their portal, and you launch, A/B test and track each ad from Rally.

Can we reward in-app purchases?

Yes. Report purchases to the sales API with the user's id, and the creator who brought that user earns the share your program sets.

Can we pay creators with in-app perks?

Yes: credits, a free subscription or promo codes, granted when a creator publishes, finishes a learning path, or on an event you send.

We ship fast

Always improving, every week.

Full changelog
  1. Rally MCP for creators
  2. Creator setup checklists
  3. Import reference posts by link
  4. Creator referral bonuses
  5. Run Meta and TikTok ads again in one click
  6. Sign in to Rally from any MCP client
Rally

Launch your UGC program

Start from a template, invite your first creators, and pay them for the views and installs they bring this month.

Start for freeGet a demo